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From Iconic Local Souvenirs to Handmade Merchandise to Classic Desserts

MADE IN BIEI
From breath-taking scenery to extraodinary souvenirs.

We are proud to introduce you to "Biei-tiful" branded goods, seasonal gifts made in Biei, the quality of which is well-controlled.

1Food & Drink

BIEI Agri Park

A market for local crops established in 2007. Fresh seasonal vegetables and freshly-baked bread are on sale.

Address
Omachi, 2 Chome−6, Biei-Cho
TEL
0166-92-4400
Operating Hours
Spring/9:30〜17:00、Summer/9:00〜18:00、Autumn/9:30〜17:00、Winter/10:00〜17:00
Close on
30 Dec to 5 Jan

Four Seasons Hill (Shikisai No Oka)

Asparagus, sweetcorn, melon and many other fruits and vegetables grown at Shikisai no Oka's Farm are sold at the market area on the first floor, as well as tasty food to eat in. We recommend the original grilled mutton with sauce. Delicious!

Address
Shinsei Dai 3,Biei-cho
TEL
0166-95-2758
Operating Hours
Apr, May and Oct/9:00~17:00、Jun to Sep/8:30~18:00、Nov and Mar/9:00~16:30、Dec to Jan/9:00~16:00

FERME LA TERRE BIEI

A shop that sells mouthwatering desserts and breads, made from the finest local ingredients. The shop also sells cookies inspired by the astonishing scenery of rice paddy fields.

Address
Omura, Biei
TEL
0166-74-4417
Operating Hours
Desserts・Bread・Commodities
Jun to Sep 9:00~18:00 /Oct to May10:00~17:00
Restaurant・Café
Lunch 11:00~15:00、Café 10:00~17:00
※Reservation for dinner is compulsory between July and September
Close on
Jun : Every Monday(Close on next day if public holiday falls on rest day)
July to August : operates everyday
September to October : Every Monday(Close on next day if public holiday falls on rest day)
November to May : Every Monday and Tuesday(Close on next day if public holiday falls on rest day)

Fujihara Family Farm (Retail Market)

Asparagus, sweetcorn, potatoes, pumpkins and all kinds of fresh vegetables! If you want some, go ahead! This is a retail market that locals love to visit. Asparagus and sweetcorn always sell out in record time. Don't miss you chance, come and visit and sample these local specialities!

Address
Bisei Misawa, Biei
TEL
0166-92-4792

2Handcrafts

Kaikukiln

The ceramic clay pots from this kiln were featured in a Japanese TV series named Yasashii Jikan. The kiln's products are inspired by the chill, breeze and silence of Biei's winter. Mugs and their Dreamy Butterfly ceramics are their signature goods.

Address
Shirogane, Biei
TEL
0166-94-3354
Operating Hours
8:30〜17:00
Close on
Tue(Except for July and August)、Confirmation needed during winter season ( Dec to Feb )

Suinokago

We recommend Shirokaba Kago, a handmade basket woven from Biei's iconic silver birch tree bark. The shop owner, who was born in Biei, goes to gather white birch tree bark himself and it takes a year to complete these lovely products.

Address
1 Chome-4-34 Nakamachi, Biei
TEL
090-6260-1701
Operating Hours
11:00〜16:00
Close on
Not fixed during winter season

Slope

Slope's uniquely designed products are made of solid wood with an original concept. Things like frames or trays make a nice gifts for your loved ones.

Address
Asahi Dai 7, Biei-cho
TEL
0166-92-5737
Operating Hours
10:00〜17:30
Close on
Tue, Not fixed on weekdays during Winter season

Kihika

If you think that you would like something that reminds you of Biei's beauty, you have come to the right place! We recommend their framed product "Hill of Trees" (Kiki no Oka). The colour of the natural wooden frame matches perfectly with the image of Biei's scenery.

Address
Midori, Biei
TEL
0166-92-0761
Operating Hours
10:30〜17:00
Close on
Wed(Close On Wednesday and Sunday between Nov to Feb)

3Roadside Stations

Roadside station Biei "Okanokura"

One of the hot spots for Biei souvenirs is right in front of Biei's station. The merchandise lineup mainly consists of local food products but they do also sell wood and ceramic products.

Address
1 Chome-9-21 Motomachi, Biei
TEL
0166-92-0920
Operating Hours
Jun to Aug 9:00~18:00、Sep to May 9:00~17:00
Close on
Year End to New Year, usually around 28 Dec to 4 Jan in Japan (Japanese New Year)

Roadside station Biei "Shirogane Birke"

This roadside station opened its doors at the Shirogane area in 2018. Other than merchandise from Biei, products inspired by the Biei Blue Pond are also for sale. One of the signature goods is Biei Blue Jam. Don't miss your chance to buy such an unusual item!

Address
Shirogane, Biei
TEL
0166-94-3355
Operating Hours
Jun to Aug 9:00~18:00、Sep to May 9:00~17:00
Close on
Year End to New Year, usually around 28 Dec to 4 Jan in Japan (Japanese New Year)

4BIEI-TIFUL

BIEI-TIFUL is a certified Biei brand producing commodities that can be safely used.
The Biei Branding Committee recognises only selected items, such as agricultural and livestock products, processed food, handicrafts etc. as official BIEI-TIFUL merchandise.