Make Biei more beautiful than ever, forever.
Leaving beautiful Biei to the next generation
We at "Hill Town Biei DMO" are the leading organisation aiming to revitalize Biei town. We have three simple aims. First, we want to help local businesses. Second, we want to lead the way for regional sightseeing while taking into consideration the points of views and wishes of the local community. Third, we cooperate with locals and work together with them to solve regional issues. On December 21 2018, we were very proud that our registration as a "Destination Management Organization in Japan" was approved by the Japan Tourism Agency.
Mission
Sustainable management and development of "The Most Beautiful Villages in Japan" project.
Vision
We want to turn Biei's local values into commodities by fostering an awareness of the need to value both our agricultural way of life and the tourism industry. We plan to use a branding strategy to empower all of our local values. This enables us not only maximize the tourist's satisfaction but also that of local people and boost to the regional economy.
Goal
We aim to build a society which brings together the different people of Biei. In our ideal world, industrial sectors like agriculture and tourism as well as the diverse mix of locals and visitors can come together. We aim to achieve this goal through providing tourism programs which put a focus on Biei's local history, traditions, lifestyles and pride.
What is a DMO?
"DMO" stands for "Destination Marketing / Management Organization". DMOs play a key role in managing and creating tourism strategies.
Our Strategies
We plan to implement these four strategies and improve tourism in Biei.① Encouraging an understanding of tourism among locals.
Show the influence that tourism has had on the local economy. Aim for a mutual understanding regarding tourism among the diverse sectors in Biei
- - Information / data collection on Biei's tourism
- - Tourism survey
- - Debrief sessions for locals
- - Experience program monitor tours for locals
② Development and suggestions of new tourism programs
Combine our regional resources with the understanding of local people. Use the requests of visitors to develop new experiences. Encourage visitors to stay longer in Biei instead of just a passing visit.
- - Promotion of "Nohaku" programs, in which tourists stay in local farmers' residences and share their time with them
- - Promotion of food tourism
- - Developing products in collaboration with local businesses
- - Promote the diversification of Biei's agriculture
- - Revitalisation and rennovation of the high street
③ Efficient communication & marketing
Through gathering and analysing visitors' data, we plan not only increase the percentage of repeat visitors but also to give a deeper understanding of Biei's history, culture and charm to the region's biggest fans.
- - Make a website for Hill Town Biei DMO
- - Create a local guidebook
- - Pariticpate in various PR activities
- - Invite film and other creative industry experts to scout Biei as a location for projects
④ Establishing an accepting system
We wish to communicate directly with tourists though interpreters and regional guides. We also want to encourage local residents to communicate with visitors.
- - Offering an interpretation service for foreign visitors
- - Training local interpreters
- - Training regional guides
- - Create various organisations (related to guiding)
About The Organization
| Organization name | Hill Town Biei DMO |
|---|---|
| Address | 1 Chome-2-14 Motomachi, Biei, Kamikawa District, Hokkaido |
| Tel | (+81)166-74-5757 |
| dmo@biei-act.jp | |
| DMO Japanese Edition Registration Date | December 21, 2018 |
| CEO(Chief Executive Officer) | Yoshinobu Ushiro |
| CFO(Chief Financial Officer) | Katsuya Nagano |
| CPO(Chief Product Officer) | Hiroshi Narita |
| CMO(Chief Marketing Officer) | Takeo Izumi |
| Employees | Takako Iwasa, Tomo Nakayama, Natsuki Mukai, Yuki Sakurama, Hiroaki Ogura, Takahisa Suzuki, Akira Koizumi, Hattie Richardson |